My rouses Shopper Insights

Who shops at My rouses? my rouses shoppers are generally higher income, African American, and older age. my rouses shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real my rouses shoppers.

My rouses Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
27.2
Avg Basket Size (units)
10.0
Avg Basket Size ($)
$39.99

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

My rouses Shopper Demographics

demographic
index
Female
102
Male
77
<24
55
25-34
104
35-44
107
45-54
74
55-64
138
65+
87
African American
173
Asian
82
Caucasian
110
Hispanic
16
demographic
index
Has Kids
91
No Kids
119
- $20k
61
$20k-40k
111
$40k-60k
90
$60k-80k
67
$80k-100k
112
$100k-125k
168
$125k +
93
No College
105
College
102
Adv. Degree
86

Understand My rouses Shopper Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Shoppers

When Do They Shop?

time of day
Sun
18.6%
Mon
12.2%
Tue
12.3%
Wed
12.4%
Thu
12.2%
Fri
15.0%
Sat
17.3%

My rouses Basket Size

type
index
Urgent Need (1-2 Items)
52
Express Lane (3-10 Items)
127
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
104

Which Retailers are Popular With My rouses Shoppers?

retailers
affinity
Southeastern Grocers 9.2x
Shell 4.3x
Dollar General 4.0x
Family Dollar 3.3x
channels
affinity
Dollar 1.9x
Club 1.5x
Drug 1.4x
Beauty 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do My rouses shoppers shop at?

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How do My rouses shoppers shop during holidays?

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What items do My rouses shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the My rouses Target Market

Arrow and target

Who actually shops at My rouses? Do these shoppers fit the intended target market of My rouses?

Thought bubble

What motivates the target market to shop at My rouses?

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What other target market should My rouses look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us