PACSUN Shopper Insights

Who shops at PACSUN? PACSUN shoppers are generally very high income, Hispanic, and adolescent age. PACSUN shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real PACSUN shoppers.

PACSUN Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
43.9
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$55.1

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PACSUN Shopper Demographics

demographic
index
Female
104
Male
62
<24
299
25-34
72
35-44
83
45-54
163
55-64
64
65+
41
African American
108
Asian
161
Caucasian
81
Hispanic
194
demographic
index
Has Kids
109
No Kids
80
- $20k
110
$20k-40k
96
$40k-60k
91
$60k-80k
90
$80k-100k
87
$100k-125k
110
$125k +
130
No College
130
College
96
Adv. Degree
83

Understand PACSUN Shopper Behavior

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When Do They Shop?

time of day
Sun
14.8%
Mon
9.7%
Tue
8.8%
Wed
9.4%
Thu
9.6%
Fri
19.7%
Sat
28.1%

PACSUN Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
5

Which Retailers are Popular With PACSUN Shoppers?

retailers
affinity
Bath & Body Works 3.2x
Stater Bros. 3.0x
Smart & Final 2.4x
Wawa 2.0x
channels
affinity
Beauty 2.8x
Pet 1.7x
Liquor 1.4x
Drug 1.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do PACSUN shoppers shop at?

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How do PACSUN shoppers shop during holidays?

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What items do PACSUN shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PACSUN Target Market

Arrow and target

Who actually shops at PACSUN? Do these shoppers fit the intended target market of PACSUN?

Thought bubble

What motivates the target market to shop at PACSUN?

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What other target market should PACSUN look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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