PEPPERIDGE FARM Shopper Insights

Who shops at PEPPERIDGE FARM? PEPPERIDGE FARM shoppers are generally slightly lower income, Caucasian, and older age. PEPPERIDGE FARM shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real PEPPERIDGE FARM shoppers.

PEPPERIDGE FARM Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
55.1
Avg Basket Size (units)
6.6
Avg Basket Size ($)
$12.1

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PEPPERIDGE FARM Shopper Demographics

demographic
index
Female
104
Male
67
<24
21
25-34
106
35-44
96
45-54
96
55-64
150
65+
62
African American
33
Asian
58
Caucasian
120
Hispanic
23
demographic
index
Has Kids
84
No Kids
134
- $20k
30
$20k-40k
61
$40k-60k
181
$60k-80k
118
$80k-100k
91
$100k-125k
84
$125k +
71
No College
88
College
103
Adv. Degree
99

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When Do They Shop?

time of day
Sun
13.6%
Mon
12.1%
Tue
13.0%
Wed
10.2%
Thu
15.6%
Fri
14.8%
Sat
20.8%

PEPPERIDGE FARM Basket Size

type
index
Urgent Need (1-2 Items)
54
Express Lane (3-10 Items)
174
Fill Up (11-20 Items)
81
Pantry Stocking (21+ Items)
26

Which Retailers are Popular With PEPPERIDGE FARM Shoppers?

retailers
affinity
Weis Markets 8.0x
Wawa 5.1x
Meijer 4.7x
Wakefern 4.4x
channels
affinity
Liquor 1.7x
Food 1.5x
Beauty 1.4x
Pet 1.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do PEPPERIDGE FARM shoppers shop at?

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How do PEPPERIDGE FARM shoppers shop during holidays?

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What items do PEPPERIDGE FARM shoppers buy?

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Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PEPPERIDGE FARM Target Market

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Who actually shops at PEPPERIDGE FARM? Do these shoppers fit the intended target market of PEPPERIDGE FARM?

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What motivates the target market to shop at PEPPERIDGE FARM?

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What other target market should PEPPERIDGE FARM look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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