Road Ranger Shopper Insights

Who shops at Road Ranger? Road Ranger shoppers are generally very low income, Caucasian, and adolescent age. Road Ranger shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Road Ranger shoppers.

Road Ranger Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.8
Avg Basket Size (units)
2.7
Avg Basket Size ($)
$18.15

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Road Ranger Shopper Demographics

demographic
index
Female
99
Male
110
<24
489
25-34
84
35-44
63
45-54
78
55-64
250
65+
48
African American
4
Asian
10
Caucasian
125
Hispanic
45
demographic
index
Has Kids
66
No Kids
175
- $20k
198
$20k-40k
67
$40k-60k
151
$60k-80k
159
$80k-100k
56
$100k-125k
27
$125k +
37
No College
150
College
99
Adv. Degree
46

Understand Road Ranger Shopper Behavior

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When Do They Shop?

time of day
Sun
12.8%
Mon
12.8%
Tue
14.6%
Wed
16.3%
Thu
13.5%
Fri
16.1%
Sat
13.8%

Road Ranger Basket Size

type
index
Urgent Need (1-2 Items)
161
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
7
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Road Ranger Shoppers?

retailers
affinity
Hy-Vee 10.3x
Schnucks 9.4x
Speedway 7.8x
Circle K 7.4x
channels
affinity
Gas & Convenience 5.2x
Pet 1.8x
Drug 1.5x
Mass 1.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Road Ranger shoppers shop at?

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How do Road Ranger shoppers shop during holidays?

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What items do Road Ranger shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Road Ranger Target Market

Arrow and target

Who actually shops at Road Ranger? Do these shoppers fit the intended target market of Road Ranger?

Thought bubble

What motivates the target market to shop at Road Ranger?

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What other target market should Road Ranger look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us