Sephora Shopper Insights

Who shops at Sephora? Sephora shoppers are generally very high income, Asian, and adolescent age. Sephora shoppers tend to make smaller grocery trips. The sample shopper insights data below comes from receipts of real Sephora shoppers.

Sephora Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
48.0
Avg Basket Size (units)
2.5
Avg Basket Size ($)
$60.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sephora Shopper Demographics

demographic
index
Female
104
Male
59
<24
262
25-34
146
35-44
79
45-54
73
55-64
78
65+
53
African American
85
Asian
257
Caucasian
76
Hispanic
152
demographic
index
Has Kids
75
No Kids
153
- $20k
121
$20k-40k
98
$40k-60k
90
$60k-80k
93
$80k-100k
78
$100k-125k
102
$125k +
136
No College
67
College
103
Adv. Degree
121

Understand Sephora Shopper Behavior

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When Do They Shop?

time of day
Sun
14.3%
Mon
11.1%
Tue
10.6%
Wed
11.1%
Thu
11.9%
Fri
18.6%
Sat
22.4%

Sephora Basket Size

type
index
Urgent Need (1-2 Items)
166
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
6
Pantry Stocking (21+ Items)
2

Which Retailers are Popular With Sephora Shoppers?

retailers
affinity
Whole Foods 4.0x
Bath & Body Works 3.2x
Trader Joe's 2.9x
Petco 2.3x
channels
affinity
Beauty 5.3x
Pet 1.7x
Drug 1.6x
Liquor 1.5x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Sephora shoppers shop at?

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How do Sephora shoppers shop during holidays?

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What items do Sephora shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sephora Target Market

Arrow and target

Who actually shops at Sephora? Do these shoppers fit the intended target market of Sephora?

Thought bubble

What motivates the target market to shop at Sephora?

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What other target market should Sephora look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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