Sheetz Shopper Insights

Who shops at Sheetz? Sheetz shoppers are generally very low income, Caucasian, and upper middle age. Sheetz shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Sheetz shoppers.

Sheetz Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
31.4
Avg Basket Size (units)
3.6
Avg Basket Size ($)
$13.62

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sheetz Shopper Demographics

demographic
index
Female
87
Male
216
<24
80
25-34
106
35-44
89
45-54
126
55-64
99
65+
28
African American
105
Asian
11
Caucasian
122
Hispanic
11
demographic
index
Has Kids
93
No Kids
115
- $20k
160
$20k-40k
121
$40k-60k
114
$60k-80k
98
$80k-100k
109
$100k-125k
69
$125k +
37
No College
156
College
96
Adv. Degree
57

Understand Sheetz Shopper Behavior

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When Do They Shop?

time of day
Sun
13.1%
Mon
13.2%
Tue
13.5%
Wed
14.0%
Thu
14.4%
Fri
16.6%
Sat
15.2%

Sheetz Basket Size

type
index
Urgent Need (1-2 Items)
102
Express Lane (3-10 Items)
156
Fill Up (11-20 Items)
16
Pantry Stocking (21+ Items)
1

Which Retailers are Popular With Sheetz Shoppers?

retailers
affinity
Weis Markets 10.5x
Giant Eagle 9.8x
Delhaize America 5.6x
Ahold 3.7x
channels
affinity
Gas & Convenience 6.6x
Liquor 2.0x
Pet 1.6x
Dollar 1.4x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Sheetz shoppers shop at?

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How do Sheetz shoppers shop during holidays?

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What items do Sheetz shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sheetz Target Market

Arrow and target

Who actually shops at Sheetz? Do these shoppers fit the intended target market of Sheetz?

Thought bubble

What motivates the target market to shop at Sheetz?

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What other target market should Sheetz look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us