Shima's Supermarket Shopper Insights

Who shops at Shima's Supermarket? Shima's Supermarket shoppers are generally lower income, Asian, and lower middle age. Shima's Supermarket shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Shima's Supermarket shoppers.

Shima's Supermarket Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
14.8
Avg Basket Size (units)
5.9
Avg Basket Size ($)
$17.37

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shima's Supermarket Shopper Demographics

demographic
index
Female
107
Male
36
<24
1
25-34
76
35-44
158
45-54
88
African American
90
Asian
979
Caucasian
1
Hispanic
8
demographic
index
Has Kids
56
No Kids
195
- $20k
49
$20k-40k
366
$40k-60k
84
$60k-80k
12
$80k-100k
113
$100k-125k
3
$125k +
7
No College
110
College
119
Adv. Degree
2

Understand Shima's Supermarket Shopper Behavior

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When Do They Shop?

time of day
Sun
16.5%
Mon
15.6%
Tue
13.7%
Wed
12.2%
Thu
20.5%
Fri
11.8%
Sat
9.7%

Shima's Supermarket Basket Size

type
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
167
Fill Up (11-20 Items)
83
Pantry Stocking (21+ Items)
28

Which Retailers are Popular With Shima's Supermarket Shoppers?

retailers
affinity
7-Eleven 9.2x
Safeway 7.2x
CVS 5.8x
KMart 4.9x
channels
affinity
Beauty 2.7x
Food 2.6x
Drug 1.3x
Gas & Convenience 0.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Shima's Supermarket shoppers shop at?

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How do Shima's Supermarket shoppers shop during holidays?

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What items do Shima's Supermarket shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shima's Supermarket Target Market

Arrow and target

Who actually shops at Shima's Supermarket? Do these shoppers fit the intended target market of Shima's Supermarket?

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What motivates the target market to shop at Shima's Supermarket?

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What other target market should Shima's Supermarket look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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