SKY FOODS Shopper Insights

Who shops at SKY FOODS? SKY FOODS shoppers are generally very low income, Asian, and adolescent age. SKY FOODS shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real SKY FOODS shoppers.

SKY FOODS Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
36.3
Avg Basket Size (units)
8.2
Avg Basket Size ($)
$29.54

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

SKY FOODS Shopper Demographics

demographic
index
Female
78
Male
303
<24
351
25-34
105
35-44
136
45-54
20
55-64
7
65+
124
African American
53
Asian
1006
Caucasian
10
Hispanic
17
demographic
index
Has Kids
68
No Kids
170
- $20k
188
$20k-40k
178
$40k-60k
137
$60k-80k
44
$80k-100k
44
$100k-125k
76
$125k +
47
No College
98
College
106
Adv. Degree
76

Understand SKY FOODS Shopper Behavior

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When Do They Shop?

time of day
Sun
28.7%
Mon
9.7%
Tue
10.9%
Wed
8.7%
Thu
8.1%
Fri
11.3%
Sat
22.7%

SKY FOODS Basket Size

type
index
Urgent Need (1-2 Items)
64
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
68

Which Retailers are Popular With SKY FOODS Shoppers?

retailers
affinity
BJ's 14.9x
A&P 12.4x
RiteAid 6.3x
Ahold 5.1x
channels
affinity
Food 2.4x
Drug 1.2x
Club 0.6x
Mass 0.3x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do SKY FOODS shoppers shop at?

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How do SKY FOODS shoppers shop during holidays?

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What items do SKY FOODS shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the SKY FOODS Target Market

Arrow and target

Who actually shops at SKY FOODS? Do these shoppers fit the intended target market of SKY FOODS?

Thought bubble

What motivates the target market to shop at SKY FOODS?

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What other target market should SKY FOODS look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us