The Markets Shopper Insights

Who shops at The Markets? The Markets shoppers are generally median income, African American, and lower middle age. The Markets shoppers tend to make mid to large sized trips. The sample shopper insights data below comes from receipts of real The Markets shoppers.

The Markets Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
28.9
Avg Basket Size (units)
10.1
Avg Basket Size ($)
$35.04

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

The Markets Shopper Demographics

demographic
index
Female
108
Male
28
<24
14
25-34
112
35-44
162
45-54
14
55-64
43
65+
7
African American
412
Asian
23
Caucasian
101
Hispanic
13
demographic
index
Has Kids
126
No Kids
44
- $20k
19
$20k-40k
83
$40k-60k
94
$60k-80k
199
$80k-100k
95
$100k-125k
38
$125k +
104
No College
70
College
96
Adv. Degree
152

Understand The Markets Shopper Behavior

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When Do They Shop?

time of day
Sun
16.4%
Mon
12.2%
Tue
12.0%
Wed
14.7%
Thu
14.8%
Fri
13.0%
Sat
16.9%

The Markets Basket Size

type
index
Urgent Need (1-2 Items)
57
Express Lane (3-10 Items)
122
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
107

Which Retailers are Popular With The Markets Shoppers?

retailers
affinity
Tops 6.7x
Dollar General 4.7x
Houchens Industries 4.5x
Family Dollar 4.4x
channels
affinity
Dollar 2.8x
Drug 1.8x
Beauty 1.3x
Mass 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do The Markets shoppers shop at?

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How do The Markets shoppers shop during holidays?

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What items do The Markets shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the The Markets Target Market

Arrow and target

Who actually shops at The Markets? Do these shoppers fit the intended target market of The Markets?

Thought bubble

What motivates the target market to shop at The Markets?

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What other target market should The Markets look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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