United Grocery Outlet Shopper Insights

Who shops at United Grocery Outlet? United Grocery Outlet shoppers are generally very low income, Caucasian, and upper middle age. United Grocery Outlet shoppers tend to make larger pantry stocking trips. The sample shopper insights data below comes from receipts of real United Grocery Outlet shoppers.

United Grocery Outlet Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
36.0
Avg Basket Size (units)
14.0
Avg Basket Size ($)
$31.9

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

United Grocery Outlet Shopper Demographics

demographic
index
Female
99
Male
109
<24
118
25-34
102
35-44
88
45-54
126
55-64
93
65+
73
African American
44
Asian
10
Caucasian
119
Hispanic
61
demographic
index
Has Kids
112
No Kids
75
- $20k
386
$20k-40k
133
$40k-60k
114
$60k-80k
81
$80k-100k
47
$100k-125k
4
$125k +
32
No College
182
College
88
Adv. Degree
63

Understand United Grocery Outlet Shopper Behavior

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When Do They Shop?

time of day
Sun
10.6%
Mon
13.7%
Tue
13.8%
Wed
17.4%
Thu
10.4%
Fri
15.7%
Sat
18.5%

United Grocery Outlet Basket Size

type
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
117
Fill Up (11-20 Items)
182
Pantry Stocking (21+ Items)
183

Which Retailers are Popular With United Grocery Outlet Shoppers?

retailers
affinity
IGA 7.8x
Houchens Industries 6.1x
Dollar General 5.9x
Family Dollar 3.1x
channels
affinity
Dollar 2.8x
Gas & Convenience 1.8x
Beauty 1.4x
Food 1.2x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do United Grocery Outlet shoppers shop at?

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How do United Grocery Outlet shoppers shop during holidays?

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What items do United Grocery Outlet shoppers buy?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the United Grocery Outlet Target Market

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Who actually shops at United Grocery Outlet? Do these shoppers fit the intended target market of United Grocery Outlet?

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What motivates the target market to shop at United Grocery Outlet?

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What other target market should United Grocery Outlet look at?

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Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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