Variety Wholesalers Shopper Insights

Who shops at Variety Wholesalers? Variety Wholesalers shoppers are generally very low income, African American, and older age. Variety Wholesalers shoppers tend to make small to mid sized trips. The sample shopper insights data below comes from receipts of real Variety Wholesalers shoppers.

Variety Wholesalers Share of Wallet

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Purchase Cycle (days)
46.6
Avg Basket Size (units)
6.7
Avg Basket Size ($)
$26.25

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Variety Wholesalers Shopper Demographics

demographic
index
Female
103
Male
72
<24
132
25-34
94
35-44
82
45-54
120
55-64
142
65+
104
African American
706
Asian
33
Caucasian
82
Hispanic
32
demographic
index
Has Kids
102
No Kids
96
- $20k
234
$20k-40k
141
$40k-60k
119
$60k-80k
105
$80k-100k
54
$100k-125k
45
$125k +
28
No College
151
College
96
Adv. Degree
61

Understand Variety Wholesalers Shopper Behavior

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When Do They Shop?

time of day
Sun
11.6%
Mon
11.9%
Tue
10.5%
Wed
14.6%
Thu
12.0%
Fri
15.8%
Sat
23.7%

Variety Wholesalers Basket Size

type
index
Urgent Need (1-2 Items)
74
Express Lane (3-10 Items)
142
Fill Up (11-20 Items)
105
Pantry Stocking (21+ Items)
39

Which Retailers are Popular With Variety Wholesalers Shoppers?

retailers
affinity
Delhaize America 8.8x
Family Dollar 4.6x
IGA 4.1x
Houchens Industries 4.0x
channels
affinity
Dollar 3.1x
Beauty 1.3x
Gas & Convenience 1.2x
Food 1.1x

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other retailers do Variety Wholesalers shoppers shop at?

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How do Variety Wholesalers shoppers shop during holidays?

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What items do Variety Wholesalers shoppers buy?

Clients

Example InfoScout insights clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Variety Wholesalers Target Market

Arrow and target

Who actually shops at Variety Wholesalers? Do these shoppers fit the intended target market of Variety Wholesalers?

Thought bubble

What motivates the target market to shop at Variety Wholesalers?

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What other target market should Variety Wholesalers look at?

venn diagram

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us