Survey Whole Foods Shoppers

Accelerate your shopper research by segmenting and surveying Whole Foods shoppers in our panel of over 300,000 profiled shoppers.

Sample Survey Data From Our Panelists

We targeted panelists who shop at Whole Foods by using their receipt data, then surveyed these panelists to understand why they shop at Whole Foods.

Whole Foods Shopping Trip Rating

Trip Rating:


Average: 8.5 *

* average rating for all retailers

See how our panelists who shop at Whole Foods rate these retailers they also visit.

Retailer Affinity
Trader Joe's 4.2x
Sprouts Farmers Market 3.1x
Safeway 2.4x
Costco 2.4x

Why do you shop at Whole Foods?

location marker and map



Avg: 76%

price tag



Avg: 43%

milk carton

Product Selection


Avg: 41%

Whole Foods Shopper Reviews

opening quotation mark

Had to be at a store close to whole foods

closing quotation mark
opening quotation mark

Looking for specific type of pasta

closing quotation mark
opening quotation mark

Certain products are only available there

closing quotation mark
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Whole Foods shoppers.

check mark

Over 50% response rate

check mark

300,000+ profiled panelists

check mark

Target by purchase behavior & demographics

check mark

Trigger surveys after a purchase


Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Shoppers in Our Panel

We have America’s largest, and most representative shopper panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Whole Foods shopping trip. Collect data while the Whole Foods shopping experience is fresh in mind.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Whole Foods shoppers stop shopping at Whole Foods, why they stop buying specific brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Whole Foods Panelists, Surveys, Data and Research

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to shoppers on their mobile phone.

© 2018 InfoScout